Materica magazine
Role
Visual Identity, Illustration, Packaging & Campaign Art Direction
Client
Master Thesis Project
Project type
Editorial and magazine design
Project overview
Materica is a research project on independent, social publishing, focused on women's craftsmanship and its human and social value. Women were chosen as the subject because of the persistent gender gap and the stereotypes that still affect them.
The outcome is issue zero of an independent magazine that tells and celebrates the stories and creations of Milanese women artisans of all ages and professions. This first issue features the craftswomen of Isola, a neighbourhood of Milan. The magazine is conceived as a narrative object that extends into a podcast, where the artisans' voices and stories can be heard.
