Yamawa campaign and rebranding

Serein Objects campaign portrait: a model with orange-tipped locs, multicoloured glasses and a monogram-print orange blazer layered with gold chains

Role

Brand Strategy, Visual Identity, Illustration & Packaging

Client

Yamawa Europe

Project type

Branding

Agency

45Gradi

45Gradi

45Gradi

Project overview

Yamawa Europe S.p.A. is the European headquarters of the Japanese multinational Yamawa, a world leader in the production of tapping and threading solutions. Founded in Venice in 2016, the company serves as a logistics and technical support hub for partners and customers in over 38 countries. Yamawa Europe asked me to develop a new graphic concept for their 2026 corporate campaign and various communication materials. Starting with a study of the geometries of the drill bits and taps they produce, I created geometric patterns that reflect the precision of the products and evoke the visual world of Japanese prints.